sports analytics for everyone

25 years + in Las Vegas!

....focused on qualitative analytics....

online courses + live coaching + training

learn to predict sports outcomes

analyze player + team performance 

 engage + have fun

....we bridge the gap between sports analytics and real time....
who is this site for? 

....anyone who watches or plays sports + anyone with an interest in sports analytics, biomechanics, team and player performance, and/or predicting sports outcomes.

what do we do?

....online learning + live coaching + training designed to help you analyze and predict team and player performance + predict sports outcomes. 

.....take control....

If you are like me, you are sick and tired of the sports analytics ambush. There’s too much information. It’s nonsense. Most people do not know what to do with all those numbers, even when they are trying to outsmart you and confuse you with big words and academic jargon. I’ve worked with those people, even employed them, and most of them don’t know how to take all those numbers and turn them into something you can use in the real world. BUT I do! How? Keep reading.

No college.

As a former college professor and new Ivy league educated PhD, I can tell you that a costly, years long degree is unnecessary. IF you are a sports enthusiast, love gyms and working out, and want to learn, this is where you belong.

No certifications.

No expensive, months long programs. No exams. I'll get you started in 15 minutes. How? With 25 years of experience, I know how to focus a message and deliver it to you in a way you can use it immediately. 

Focused outcomes.

You are a sports person. You are active, busy, and outcome-driven. The rambling that wastes your time stops now. No more scrolling through data for hours to achieve nothing. That stops here. 

Our Story

Welcome! Based out of fabulous Las Vegas, Nevada, I'm Amy Ashmore, the founder of the ESA MethodTM. What is it? ESA is an easy way to use qualitative analytics to predict player and team and game outcomes.

I'm happy you are here and excited about the emerging future of sports analytics.

Read  more  ➝

Why sports analytics? In short: a rapidly evolving industry. And gaps spotted!

I've spent 25 years in gyms, earned a PhD in Kinesiology at the University of Texas at Austin and an MS at Florida State University (my first love; Go Noles!), and done just about everything in the field from training to teaching to professional development and consulting.

Sports analytics is where we are, but we need to focus. After spending time in academic analytics and talking with physical therapists, strength coaches, and recreational sports analysts about what you want, it became clear that the gap is finding ways to predict live game outcomes in real time. So, I jumped into qualitative analytics, did some research, and came up with easy, real-world ways to quantify the qualitative and simplified it.

Keep exploring to learn more and what we can offer you! Again, welcome and reach out if you have any questions.

....how can you use the knowledge you gain from our 4 training programs?
predict performance + outcomes.... 

....we show you how to use simplified qualitative biomechanics to predict live game outcomes + give you an easy method to determine when momentum will change a game outcome.

analyze, identify, and build...

....we show you how to analyze team and player performance, identify team and player strengths and weaknesses, and build successful predictive models.

....sports enthusiasts....

To access training programs designed to predict player and game outcomes, visit the "ESA MethodsTM page or click here.

....strength & fitness professionals....

To access human performance online CE courses, visit the "Strength & Fitness" tab under Learning Center or click here.

....physical therapists....

To access physical therapy board of CA approved online courses, visit the "Physical Therapy CE" tab under Learning Center or click here.

Man. Jogging.
Man. Biceps curl.
Woman. Leg press.
Woman. Biceps curl.